Garment hang tags (also called swing tags or swing tickets) serve as a key branding element for apparel, conveying logo, size, care instructions, price, and brand story. The right paper choice balances durability, tactile appeal, print quality, cost, and sustainability.
Recommended Paper Materials
The most common and effective materials for garment hang tags are heavyweight cardstocks, typically in the range of 250–450 gsm (grams per square meter) or 10–17 pt (points) thickness. Thinner stocks (<250 gsm) tear easily during handling or retail display, while excessively heavy options increase cost without proportional benefit.
- Coated Cardstock (C1S or C2S)
- Uncoated Cardstock
- Kraft Paper/Cardstock
- Black Cardstock or Specialty Papers
Industry standards often favor 13–16 pt uncoated or coated stocks for retail apparel due to optimal stiffness, tear resistance, and hole-punching durability.
Printing Techniques
- Offset Printing
- Digital Printing
- Finishes & Enhancements
Key Considerations
Durability: Choose at least 300 gsm to withstand store handling.Sustainability: Opt for FSC-certified or recycled stocks to meet modern consumer and regulatory expectations.Cost vs. Perception: Heavier, finished stocks signal higher quality but raise unit price.
In summary, for most garment brands, 300–350 gsm coated or uncoated cardstock delivers the best combination of print excellence, durability, and perceived value. Test samples with your artwork and finishing processes to ensure the final tag enhances rather than detracts from your apparel presentation.